Visual Framework Mini-Course
Why a visual framework?
Wouldn't it be great if you could show a picture of your service instead of just talking about it?
It helps communicate what you do, but it also helps you to get clarity for yourself. Drawing helps you to see your service from outside.
If you give your framework a name, it becomes a valuable asset for your brand that you show off everywhere!
The easiest way is to lean yourself up at an existing school of thought and either use it as-is, or adapt it to your purposes. This way, people can easily identify what you stand for.
Then, infuse it with your superpower.
How to start
- Make a timeline. This is the “Plan” you should communicate on your website
- List the elements/layers/segments you are working with
- First, make a linear model out of it. Then you can bend it into different shapes.
Linear
Examples: The hero's journey and any kind of roadmap
Pyramid
Examples: Maslow's pyramid of needs, food pyramid
Circle
Pearson's brand archetypes, Amazon's flywheel
Grid
Example: "How to fascinate", Sally Hogshead, Ken Wilber's quadrants
Venn Diagram
Examples: Ikigai-diagram
Spiral
Examples: Don Beck's Spiral Dynamics
Tree
I hope you enjoyed this Mini-course!
If you want to dive deeper into sketching and visual storytelling for business, you can sign up for
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